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Google Ads Targeting

With Google Ads you can increase your revenue by using the platform’s granular targeting methods to display relevant Ads to potential customers that are interested in the products or services that you provide. Here are the types of targeting available: Keyword targeting Audience targeting Demographics Affinity In-market Custom intent Similar audiences Remarketing Content targeting Topics

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How do we Target?

Ad targeting works in a number of different ways. We use targeting to find the people who are most interested in the things you are advertising so that you can get the most out of your advertising – that means not paying for people who aren’t interested and bringing in more relevant traffic to your

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What is Quality Score?

Quality Score is assigned to individual keywords in your account and is an estimate based on expected clickthrough rate, ad relevance, and landing page experience for that keyword. Your Quality Score helps you to determine the quality of your ads and landing pages, and is based on past performance data from previous ad auctions. The

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