Callout extensions extend your Text Ads by providing information to customers about particular details about your business that set it apart from others – details such as same day shipping, free shipping, 24 hour customer service and the like.  Callout extensions are great for showcasing what makes your business unique and can give a prospective […]

Location extensions appear at the bottom of a Text Ad. They give the most relevant physical location from your Google My Business location and other information regarding your business that may be relevant to your customer – such as directions, distance to your business and hours. They can also include a phone number or a

Location Targeting is a setting that can be enabled in Google Ads that allows you to select specific geographic locations in which to show your Text Ads. This is done at the campaign level and can include places of interest, your business’s location or areas within a place that hold potential to find new customers. There

With Google Ads you can increase your revenue by using the platform’s granular targeting methods to display relevant Ads to potential customers that are interested in the products or services that you provide. Here are the types of targeting available: Keyword targeting Audience targeting Demographics Affinity In-market Custom intent Similar audiences Remarketing Content targeting Topics

Ad targeting works in a number of different ways. We use targeting to find the people who are most interested in the things you are advertising so that you can get the most out of your advertising – that means not paying for people who aren’t interested and bringing in more relevant traffic to your

Only one Text Ad within an Ad Group can be shown at any given time. To make sure that all Text Ads are shown, the Text Ads are rotated according to a specific strategy that is focused around a specific goal. Text Ads within an Ad Group are rotated according to one of two strategies:

Quality Score is assigned to individual keywords in your account and is an estimate based on expected clickthrough rate, ad relevance, and landing page experience for that keyword. Your Quality Score helps you to determine the quality of your ads and landing pages, and is based on past performance data from previous ad auctions. The

Ad position refers to the order in which your Text Ad has shown on the Search Engine Results Page. The position in which your Text Ad was shown corresponds with the number that appears next to it in Google Ads – “1” next to your ad means that it was shown in the first position,

Ads go through an auction within Google Ads in order to determine their position on the Search Engine Results Page anytime that a search is performed and the Text Ad is eligible to be shown. The Ad Auction factors in many different variables, from the Quality Score, impact of the extensions in use, the relevance