Google Ads

CPC stands for Cost Per Click. It is also known as PPC or Pay Per Click bidding. Your CPC is the cost of a click your on your ad – what you as the advertiser will pay for that click. Different factors affect your CPC, including how competitive that keyword is, your own maximum bids, […]

A click is when a person clicks on your paid Text Ad on Google’s Search Engine Results Page. A click is counted in Google Ads anytime someone clicks on your Text Ad. Highly targeted Text Ads that are relevant to the people seeing them have a higher chance of being clicked. How often your Text Ad

An impression is how often your Text Ad was shown on Google’s Search Engine Results Page, before the user has clicked on your Text Ad.  An Impression is counted each time the Text Ad is shown on the Search Engine Results Page on Google’s Search Network. Impressions can boost brand awareness by an average of

With Google Ads you can create and display Ads to prospective customers that are using Google’s Search or Display Networks. There are specific Ad formats that are displayed on each network. What are these networks and Ad format examples? Google’s Search Network: Google’s Search Network consists of Google’s Search Engine Results Page (SERP), Search Partner websites, and

Text Ads are built by Google Ads account managers on the Google Ads platform to be shown on the Search Engine Results Page (SERP). Text Ads are shown when a user searches for a particular keyword or search term – these results are known as paid results. An example of a paid listing: Source of

Campaigns are divided into ad groups. An ad group contains one or more ads which target a specific set of keywords. An ad group will hold keywords and ads which fall into a shared theme. You can set a bid at the ad group level or you can bid on individual keywords within your ad

Keywords are the words or phrases that you use to describe your products and services, and to match your Text Ads to the terms your customers are searching for. The keywords that you bid on will determine when and where your Text Ads appear on the Search Engine Results Page. When a user searches for

Google Ads is an advertising platform that you can use to increase your revenue by displaying relevant Ads to potential customers that are interested in the products or services that you provide, when those potential customers are using Google’s Search Network or browsing websites or using apps that are a part of Google’s Display Network.

Digital Marketing comprises marketing that is performed with the use of the internet or other digital channels. Generally speaking, it is considered to be relatively broad in its application – encompassing marketing channels such as search engine marketing, email marketing, content marketing, social media, video advertising and more. Along with its many applications, Digital Marketing