Google Ads

We keep our payment accounts and our clients’ Google Ads payment accounts separate, both for clarity on Ad Spend and clarity on the part of what is owed to whom. Our service fees are to be paid directly to us on a monthly basis via a debit order. Any advertising fees from your campaign in […]

Budgets are set at the campaign level and are easily changed at any time. A daily budget is decided according to the amount you are comfortable spending each day and is based on your business and advertising goals as well as your expected return on investment for the campaign. It’s important to know that up

ECPC stands for Enhanced Cost Per Click. It is an automatic bidding strategy. ECPC works in much the same way as manual bidding, however, your bids are automatically adjusted (raised or lowered) to compete more or less vigorously when a click seems more likely (based on historical data) to lead to a conversion on your

Target CPA stands for “Target Cost Per Action”. It is an automated bidding strategy that allows you to focus on getting as many conversions as possible for the optimal price you’re willing to pay for that action (or conversion). The bids are optimized for conversions using machine learning that helps to tailor your bids for

Conversion tracking is a tool that allows you to count how many conversions you have received after users have clicked on your Ads.  Conversion tracking allows you to better evaluate your Return on Investment and understand what a valuable action on your website is.  Conversions are anything you consider to be valuable to your business

Clickthrough rate is “A ratio showing how often people who see your ad end up clicking it. ” (Google)  To calculate CTR we use a simple formula:Clicks ÷ Impressions  = CTR CTR can be used to determine whether people are finding your ads relevant and useful – a high CTR is a good indication of

Promotion extensions extend your Text Ads to give information about specific promotions, specials and sales that are on offer. They are useful for promoting occasions sales and specials that your business is offering and you can include a percentage or monetary amount to be discounted – this also includes “up to ? $ off” or

A structured snippet showcases specific aspects of the product or service being advertised.They show up as a header and a list underneath your Text Ad as an extension that gives the Text Ad more information and definition. There can be up to two headers shown at a time. Structured snippets can be utilized for the

Call extensions appear underneath the Text Ad. A call extension allows the person seeing the Text Ad to click a call button that will make a call off of their mobile device directly to the business’s call line.  This is either set up by the advertiser or, by Google when a goal to ‘get more

Callout extensions extend your Text Ads by providing information to customers about particular details about your business that set it apart from others – details such as same day shipping, free shipping, 24 hour customer service and the like.  Callout extensions are great for showcasing what makes your business unique and can give a prospective