When evaluating how much Digital Marketing costs, it is important to know that your costs will encompass two separate monthly costs.
The first is paying for a company to create, manage, and optimize your advertising campaigns, and the second is the amount you spend on potential customers clicking on your Ads.
So how much can you expect to pay?
Well, that depends on two things. Firstly, how much an advertising company’s monthly fees are – which can range from R6000 to R20 000, and secondly, how much you are comfortable with spending each month on potential customers that are interested in your products or services clicking on your Ads.
So the minimum amount you can expect to pay for Digital Marketing on a monthly basis is approximately R8000+.
What is very important though, is to know that your marketing costs are definitely not an expense, but rather, you are investing in your business to increase your revenue. So, when evaluating how much Digital Marketing costs you should also evaluate how much you want to grow your revenue from the Return on Investment from your advertising efforts.