What is Digital Marketing?

Digital Marketing comprises marketing that is performed with the use of the internet or other digital channels.

Generally speaking, it is considered to be relatively broad in its application – encompassing marketing channels such as search engine marketing, email marketing, content marketing, social media, video advertising and more.

Along with its many applications, Digital Marketing also includes a comprehensive marketing strategy that brings multiple channels together for analysis, comparisons and data-driven executions.

One of the most successful and well-known marketing platforms is Google Ads, which allows advertisers to create and show Ads to potential customers across Google’s Search and Display Networks.

Many businesses, small to large, use Google Ads to reach their customers.