What is the Search Engine Results Page?

The Search Engine Results Page, also known as a SERP, is the results page that you see after performing a search on Google.

It looks like this:

The SERP will display both organic results and paid results.

Paid results are also shown according to their relevancy to your search term, which is also known as a keyword.

Source of Image: Google Search Engine Results Page

 Source for article: How to search on Google