Google Ads is a Digital Marketing platform that allows your business to advertise paid listings on Google’s Search Network, that is, Google’s Search Engine Results Page, Google Maps and Search Partner websites.
When a user searches for specific keywords your business can target those keywords and create Text Ads that will be displayed to a user on Google’s Search Network.
When a user clicks on your business’s Text Ad, the user is then directed to a specific landing page on your business’s website.
Data can be collected such as clicks, impressions, click through rate, costs, conversions and many more.