Google Ads Ad Formats

With Google Ads you can create and display Ads to prospective customers that are using Google’s Search or Display Networks. There are specific Ad formats that are displayed on each network.

What are these networks and Ad format examples?

Google's Search Network:

Google’s Search Network consists of Google’s Search Engine Results Page (SERP), Search Partner websites, and Google maps. There are almost 4 BILLION people using Google’s Search Network. Here is an example of a text that is displayed on the SERP:

Google's Display Network:

Google’s Display Network is a group of more than 2 million websites, videos, and apps where your Ads can be displayed. With the Display Network your ads can be displayed to over 90% of Internet users worldwide. Here are examples of Display Network Ads:

Google's Shopping Network:

Google Shopping Ads is a comparison shopping service and consists of Google’s Search and Display Networks where you can promote your online and local inventory. Here are some example Google Shopping Ads: