Google Ads Targeting

With Google Ads you can increase your revenue by using the platform’s granular targeting methods to display relevant Ads to potential customers that are interested in the products or services that you provide.

Here are the types of targeting available:

  1. Keyword targeting

  2. Audience targeting

    • Demographics

    • Affinity

    • In-market

    • Custom intent

    • Similar audiences

    • Remarketing

  3. Content targeting

    • Topics

    • Placement

    • Content keywords

    • Display expansion for search

  4. Device type targeting

  5. Geographic targeting

  6. Ad schedule targeting


Evaluate where your Ads can be displayed on Google’s Networks using these types of targeting.