What is a Call Extension?

Call extensions appear underneath the Text Ad.

A call extension allows the person seeing the Text Ad to click a call button that will make a call off of their mobile device directly to the business’s call line. 

This is either set up by the advertiser or, by Google when a goal to ‘get more calls’ is set in Google Ads and a number is provided on the website. 

They will look similar to this:

Source of Image: Google Ads Call Extension Preview