Digital Marketing

What is the Search Engine Results Page?

The Search Engine Results Page, also known as a SERP, is the results page that you see after performing a search on Google. It looks like this: The SERP will display both organic results and paid results. Paid results are also shown according to their relevancy to your search term, which is also known as […]

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What is Digital Marketing?

Digital Marketing / Claire

Digital Marketing comprises marketing that is performed with the use of the internet or other digital channels. Generally speaking, it is considered to be relatively broad in its application – encompassing marketing channels such as search engine marketing, email marketing, content marketing, social media, video advertising and more. Along with its many applications, Digital Marketing

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