Top 10 Pros of Google Ads

Google Ads is a phenomenal Digital Marketing platform that can help your business increase your revenue. Why exactly is this platform so great? To answer that question, below is a list with some of the pros of Google Ads:

1. Cost per Click model – only pay when someone clicks on your ad.

2. Free impressions across Google’s Search and Display Networks, and Google Shopping Ads.

3. Set a daily budget for your campaigns, this budget is the average amount you are comfortable spending per day over a calendar month.

4. Advertise to potential customers who are interested in your products or services with the following types of targeting:  

a. Keyword targeting – Keywords are words or phrases used by potential customers searching on Google’s Search Network.

b. Audience targeting – Target by affinity, custom audiences, detailed demographics, in-market, and remarketing.

c. Content targeting – Target by topics, placements and content keywords.

d. Location targeting – Target by countries, states/provinces, cities, or a radius around your business location.

5. Robust and granular reporting – A huge amount of useful reports are available in Google Ads, and even more when creating reports in Google Data Studio with your Google Ads account data.

6. Almost 4 BILLION users use Google’s Search Network.

7. On Google’s Display Network you can advertise to 90% of internet users.

8. Google Ads can integrate with a variety of platforms such as Google Analytics, Google Play, Salesforce, Third-party app analytics, Google Hotel Center, Google Merchant Center, YouTube, Search Console, and Ads Data Hub.

9. A variety of dimensions and metrics available to make data-driven optimizations to your campaigns.

10. Access to search volume data for Google’s Search Engine Results Page with Google’s Keyword Planner.

One retailer boosted ROI by 10% with Google Ads, so not only can you increase your revenue with Google Ads, you can also get more leads, website traffic, and brand awareness.