Google Ads is a phenomenal Digital Marketing platform that can help your business increase your revenue. Why exactly is this platform so great? To answer that question, below is a list with some of the pros of Google Ads:
1. Cost per Click model – only pay when someone clicks on your ad.
2. Free impressions across Google’s Search and Display Networks, and Google Shopping Ads.
3. Set a daily budget for your campaigns, this budget is the average amount you are comfortable spending per day over a calendar month.
4. Advertise to potential customers who are interested in your products or services with the following types of targeting:
a. Keyword targeting – Keywords are words or phrases used by potential customers searching on Google’s Search Network.
b. Audience targeting – Target by affinity, custom audiences, detailed demographics, in-market, and remarketing.
c. Content targeting – Target by topics, placements and content keywords.
d. Location targeting – Target by countries, states/provinces, cities, or a radius around your business location.
5. Robust and granular reporting – A huge amount of useful reports are available in Google Ads, and even more when creating reports in Google Data Studio with your Google Ads account data.
8. Google Ads can integrate with a variety of platforms such as Google Analytics, Google Play, Salesforce, Third-party app analytics, Google Hotel Center, Google Merchant Center, YouTube, Search Console, and Ads Data Hub.
9. A variety of dimensions and metrics available to make data-driven optimizations to your campaigns.
10. Access to search volume data for Google’s Search Engine Results Page with Google’s Keyword Planner.
One retailer boosted ROI by 10% with Google Ads, so not only can you increase your revenue with Google Ads, you can also get more leads, website traffic, and brand awareness.