Claire

How is Rank Decided?

Your Ad Rank is a score that’s based on your bid, auction-time measurements of expected CTR, ad relevance, landing page experience, and the expected impact of extensions and other ad formats. The higher the quality of your ads, the better you will rank and as a result, your CPCs can be lower. The ad position […]

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What is a Click?

A click is when a person clicks on your paid Text Ad on Google’s Search Engine Results Page. A click is counted in Google Ads anytime someone clicks on your Text Ad. Highly targeted Text Ads that are relevant to the people seeing them have a higher chance of being clicked. How often your Text Ad

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Google Ads Ad Formats

With Google Ads you can create and display Ads to prospective customers that are using Google’s Search or Display Networks. There are specific Ad formats that are displayed on each network. What are these networks and Ad format examples? Google’s Search Network: Google’s Search Network consists of Google’s Search Engine Results Page (SERP), Search Partner websites, and

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What is a Text Ad?

Text Ads are built by Google Ads account managers on the Google Ads platform to be shown on the Search Engine Results Page (SERP). Text Ads are shown when a user searches for a particular keyword or search term – these results are known as paid results. An example of a paid listing: Source of

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What are Keywords?

Keywords are the words or phrases that you use to describe your products and services, and to match your Text Ads to the terms your customers are searching for. The keywords that you bid on will determine when and where your Text Ads appear on the Search Engine Results Page. When a user searches for

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What is Google Ads?

Google Ads is an advertising platform that you can use to increase your revenue by displaying relevant Ads to potential customers that are interested in the products or services that you provide, when those potential customers are using Google’s Search Network or browsing websites or using apps that are a part of Google’s Display Network.

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